CONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS Assignment

CONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS - Assignment ExampleWhen producing a novel harvest-tide (a effected breakfast product) in the affluent marketplace in Saudi Arabia, it is important to note that this market is composed on individuals who have breakfast like in the western world. The affluent markets are in Jeddah, the westerly parts of the country and Riyadh. It should as well be noted that the Saudis main meal is lunch and thus they may not be willing to spend more on breakfast. I would introduce banana flavored oat flakes in the market which already contains honey and dried milk into the market. What the consumer only needs to add is hot or cold piss to make it ready for consumption. A perception position I would like to batch of the existing Cereals is that there is a good variety of textures to satisfy the clients in terms of nutritional and monetary value. First perspective is that there could be a product that is manu featureured to have a high nutritional value and at the same time be cost friendly with a new sense of flavor and finesse (Hoyer, 2008).. A lot has been done to target consumers by different brands but believe that there is still room for improvement. second perspective, is that on the Saudi Arabians and their liking for having more than one meal during breakfast is time consuming when preparing the breakfast meals. Thirdly, the distribution in terms of breakfast cereals and products in the area was fairly done. The region still needs a boost to meet adequate supply of cereal and breakfast products. Producing a breakfast cereal that is nutritious and incorporates all the foods will go a long way in reducing the number of foods that are prepared for breakfast. Production distribution to ensure availability of the goods in the market is one of the positioning strategies I will use to make a breakthrough in the cereals market. Perception Graph of the nutritional Value over Time of 5 Cereals. Saudi Arabians are strongly gu ided by the traditional Muslim foods from many cultures therefore acceptance of the Western ways of having breakfast is not wholly practiced by their majority population. Therefore there is a gap in the cereals market due to the fact that the market is not adequately served. The Positioning strategy that I would adopt is Customer benefit strategy. I would basically lure the consumers by giving them the wellness benefits of oats over corn. Pricing as a positioning strategy will also be used by further marketing the product as pocket friendly in the sense that it does not require one to buy milk separately and this would separate my brand from the rest (Kardes, 2011). I would also adopt my positioning strategy based on use, in the sense that my oat flakes can be used as breakfast cereals by just adding water or they can also be used as an everyday snack because oats have a really soft crunchiness and the combination of the banana, honey and skim milk make a great tasty snack, even wi thout the addition of water. Another positioning strategy I would employ is based on product class i.e. fortify my cereals, I would advertise my product as having vitamins, calcium, iron and folic acid but majorly I would concentrate on the fact that it has a classifiable taste and that it has been carefully produced so that the end result is a taste that cannot be compared to any other cereal. The market strategy of introducing my product in the market basically involves